The Benefits of Great Product Photography

With e-commerce and technology on the rise, having great images of your products is a must. Customers are visual and need compelling visual images to enhance or provoke the buying experience. The advancement of technology for smart phones and tablets has increased the number of customers that shop online.

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Many people find new products on social media such as Pinterest and Instagram, which are visually driven. Making an investment in great product photography will not only increase the possibility of more sales but it will also provide a more positive image of your brand.

Although many camera phones produce good images, they lack in producing images that gives your product depth. When looking for a photographer or taking product images yourself, be sure to use a creative eye. Try to take photos that tell a story or enhances the main aspect of your product but don’t allow the photos to be misleading.

Use natural light when taking product images. Don’t use your camera flash because it will enhance shadows and change the natural color of your product._DSC8106

Be sure to photograph the details that makes your product special. Since customers can’t hold your product in their hands while shopping online, you want to show every angle and texture.

Don’t let poorly lit or composed photos kill your business. If you can’t invest in a DSLR, invest in a photographer (or vice versa).

To inquire about hiring me for your product photography, click here.